Pop up movie theatre business

 Hi!

This time around, I`ll share a business idea that I`m interested in. It is Pop up movie theatre.

Conventional movie theatre is placed on an one location permanently like Cineplex. Opposite to that, pop up theatre is small theatre which is opened at various places temporarily. 

Unlike conventional theaters, relatively, it is available to cut costs of rental or constructing building to set up a small theatre.

Reference: https://openaircinema.blog/start-your-own-pop-up-cinema-business/

For example, it can be set up at vacant store which is located in regional city, and hold seasonal limited show based on a specific season, which would enhance effect of attracting customers.

In addition, it has potential that can entertain non-movie fans and make them get interested in movies. For instance, collaborating with local restaurant and play a movies related to the restaurant like cooking, Italian, French, Bollywood, sort of those movies, then, customers can enjoy meals with them. And it is able to serve a talk show or live event too.

Reference: https://www.youtube.com/watch?v=kSxT80WXrxY

Of course, it can give movie fans great opportunities as well. In downtown, people can watch a variety of movies including independent movies and old movies. However, in regional city or countrysides, it`s a little bit difficult to watch those kind of movies, because huge movie theatre like Cineplex usually release latest movies which expect to obtain a lot of box office revenue. But, pup up theatre can play any movies anywhere. That can be mutual benefit for business and movie fans.

As a one of movie fans, I`m interested in this business and believe that it can open up new markets and customers, which can develop whole movie industry more.

Thank you for reading!

Atami!

 I recommend you to visit Atami.Atami is a popular tourist destination.

It faces the Pacific Ocean. The town is made up of mountain slopes, so it is very sunny and hot. Also, Atami is famous as a villa and there are many tourists in summer.

There are various theories about the name Atami, but it was called Atsumigasaki because hot water gushed out of the sea.

In Man-you-shu(established 759-780), the best existing collection of poems in Japan, there is a description of Yugawara Onsen that is located in the neighboring city, and you can see that it has a long history as a hot spring resort in the area.

Atami was loved by Hidetsugu Toyotomi(1568-1595), Tokugawa Ieyasu(1543-1616) and Tokugawa Shougun’s family, and since the Meiji period, it has been known nationwide as a hot spring resort used by celebrities and emperors. With the improvement of roads in the early 20th century, the number of visitors increased, making what Atami is today as a hot spring tourist city.

There are a lot of food restaurants. We can eat fresh fish because of the area where the fish industry is flourishing. Ajiro fishing port is located about 15 minutes by car from Atami  Station. It’s known as a good port which has gentle waves and a weak wind. In addition, there is a wide sand dune formed by reclamation, so you can enjoy bathing in summer.

This is a photo of Kiunkaku. Kiunkaku was constructed as a cottage in 1919, and it became an inn in 1947. Many great writers such as Yuzo Yamamoto, Naoya Shiga, Jyunichiro Tanizaki, Osamu Dazai, Seiichi Funabashi, and Yasujun Takeda stayed there. It is a Western-style building that combines architectural styles and decorations from Japan, China, and Europe. 

The windows made of Taisho glass have exquisite distortion, transparency and a deep taste. The ultramarine blue wall, which is characteristic of the Japanese-style room, was repainted when it was rebuilt into ryokan. Ultramarine blue is called Kaga’s blue plaster and has been treated as a noble color.

The bottom picture is the sun room. We can enjoy the beautiful scenery of the garden. Also, there are beautiful carps and plants in the garden.